"Synonymous with creativity and producing an abundance, Prolific Watch Co. is inspired by African American provenance, which, for centuries, has supplied the world with notable and extraordinary accomplishments in sports, entertainment, science, and innovation. For too long, history has distorted, omitted, and disenfranchised our contributions to humanity, but through style and fashion, Prolific Watch Co. is dedicated to bringing these achievements to the forefront. It is important that we share these stories so people of color can be proud of where they come from, what they are capable of, and who they truly are".